Source: https://looka.com/blog/business-card-trends/
When opportunity knocks, having a business card handy is still the best way to promote your business. It’s a big part of your first impression, so nailing the perfect design is critical to getting clients! Following business card trends keeps your brand in touch with the world and its evolving design tastes.
So, we’ve researched for you and curated the top business card examples and trends of 2024 to help you make the most of every business encounter. We’ve also collected business card inspiration to nudge you in the right direction!
Back to black
In 2024, black and other dark-colored business cards will be increasingly popular. It’s an emerging trend that breaks away from traditional white and light-colored cards, emitting an elegant and sophisticated vibe while making a bold statement. It’s still a classic business card but with a dark edge.
A dark minimalist business card stands out of the ordinary, evoking mystery and intrigue to capture the interest of potential clients or partners.
Illustration
Illustrations are trending in 2024, as entrepreneurs embrace artistic expression to creatively narrate their brand stories. From elegant line drawings to vivid patterns, these illustrations become the essence of a brand’s uniqueness.
We’re seeing the rise of mascots in logo design, adding a jovial and relatable character to add a human and emotional connection to brands.
Handmade illustration
Handmade illustrations and artwork are a key business card trend for design, crafts, art, or bespoke businesses. Turn your business card into a work of handmade art, or make it personal by drawing the content yourself. It adds a personal touch that’s alluring and unique.
Geometry
Geometric shapes, with their clean lines and sharp angles, inject a sense of precision and professionalism into business card design. They’re versatile and can be manipulated to form various patterns, making each card unique and eye-catching.
Geometric fonts complement this trend perfectly, exuding a similar sense of modernity and sophistication. They are easy to read and an ideal choice for a professional business card. The combination of geometric shapes and fonts delivers a minimalist yet compelling design, able to convey brand messages in a simple, uncluttered manner.
This long-running trend is ideal for modern and tech-savvy brands.
Make an offer
Business owners are creatively incorporating coupons into their business cards, making them more than just contact information. These coupon-embedded cards serve as invitations for potential clients to explore businesses! By adding an offer or discount, your business card can enhance customer engagement and foster brand loyalty.
This rising trend of value-added business cards merges marketing and networking, propelling businesses toward visibility and growth in 2024.
On the edge
In 2024, business cards are seeing a surge in the use of colored edges as a design twist. This approach adds a vibrant pop of color to the card’s profile. It adds a touch of sophistication and originality! Often matched or contrasted with the card’s primary color scheme, these colored edges are a playful yet refined way to stand out from the crowd.
The rise of colored edges reflects a larger trend in business culture, one that values uniqueness, creativity, and attention to detail. The colored edges create a significant impact, making the business card – and, by extension, the brand – memorable.
Sustainable materials
Businesses are becoming more sustainable in 2024 and beyond. Since most business cards end up in the bin, why not print them on sustainable materials like recycled paper? Or, opt for cork or repurposed cardboard if it suits your business. You’ll still have free reign of your design but with the added perk of sustainability.
This business card trend is ideal for any company that values sustainability and makes it an integral part of how they operate.
